Celebrating 15 years of M2 BEAUTÉ & EYELASH ACTIVATING SERUM
Once upon a time - how it all began
15 years ago, M2 BEAUTÉ Managing Director Alexa Moysies had a great idea. Together with her mother Elke Moysies, her friend Marci Adams and her family, she launched an eyelash serum that was completely new at the time - the EYELASH ACTIVATING SERUM. What began as a start-up became a real success story. Today, M2 BEAUTÉ is a leading luxury beauty brand that stands for highly effective cosmetics and skincare products and focuses on supporting natural beauty with innovative active ingredients. M2 BEAUTÉ products are developed with the latest findings from medical research and manufactured in collaboration with renowned scientists and doctors. The brand is known for its revolutionary growth booster for eyelashes, eyebrows and hair as well as a nanotechnology-based facial care product.
EYELASH ACTIVATING SERUM
The EYELASH ACTIVATING SERUM is your eyelash booster for maximum results, long lashes and radiantly beautiful eyes. The highly effective serum promotes eyelash growth, prolongs the growth phase and increases colour intensity. In combination with nourishing ingredients, the highly efficient Activating Complex strengthens and stimulates the active and inactive hair roots of the eyelashes. With regular use, the EYELASH ACTIVATING SERUM ensures longer, thicker lashes and more colour intensity in 6 to 8 weeks. For a natural look with expressive, long and thick lashes.
True or false? 5 myths about eyelash serums
When it comes to eyelash serums, there are many preconceptions and sometimes false information circulating. Phrases such as "They contain hormones", "They give you eye problems" or "They can make your eyelashes fall out" may sound familiar. But we can reassure you that many of the rumours circulating about eyelash serums are not true or do not apply to M2 BEAUTÉ eyelash serums. We have compiled the top 5 eyelash serum rumours for you and put them to rest.
#1 Eyelash serum contains hormones
We guarantee that the EYELASH ACTIVATING SERUM and all M2 BEAUTÉ products are 100% hormone-free and contain no petrochemicals. The ACTIVATING COMPLEX used is not a hormone and the chemical structure of the synthetically produced active ingredient differs significantly from that of the original active ingredient. It cannot interact with cells that have the corresponding receptor structures - the triggering of hormonal reactions is therefore demonstrably completely ruled out. This has been confirmed in various studies by independent institutes. All M2 BEAUTÉ products are developed on the basis of revolutionary research results from the fields of medicine and biochemistry, which contribute to an optimised and above all natural beauty image.
#2 Lashes fall out from eyelash serums
Studies show that 78% of women find their eyelashes too thin and short. A high-quality eyelash serum like the one from M2 BEAUTÉ can change this. Used regularly, it not only improves the length, density and colour intensity of your lashes, but also gives you an impressive lash lift with a WOW effect. Many people mistakenly think that eyelashes will fall out more after stopping using eyelash serum, but this is not true. On the contrary: a good serum strengthens the eyelashes, slows down hair loss and supports the natural growth process. After discontinuation, the eyelashes return to their natural state in around two months.
#3 You have to take regular breaks
When using an eyelash serum, there is no need to take regular breaks or stop using the serum in the meantime. As eyelashes grow cyclically and fall out after approx. 12 to 20 weeks, there is no chance of getting used to the active ingredient. It is therefore advisable to use an eyelash serum such as EYELASH ACTIVATING SERUM or EYELASH AWAKENING SERUM continuously. In this way, the newly growing lashes are also supplied with sufficient active ingredients to permanently improve their length and density.
#4 If you are pregnant, you must not use eyelash serum
During pregnancy, hormonal changes can lead to hair loss or a lack of density, including in the eyelashes. Our eyelash serums and all M2 BEAUTÉ products are free from questionable ingredients such as parabens, silicones, petroleum products and PEGs. The products are tested for their effectiveness and skin compatibility in thorough laboratory studies and comply with all dermatological requirements and EU-wide cosmetics guidelines. If you are unsure about the composition of a product, you should discuss its use with your doctor.
#5 You are not allowed to use an eyelash serum for eyelash extensions
Yes, you can. A high-quality eyelash serum can easily be used in combination with artificial eyelash extensions. This even has the advantage that your own eyelashes are cared for and intensively strengthened, while they can be stressed by the chemical and mechanical treatment of the artificial eyelash extensions.
treatment of the artificial eyelash extensions. However, you should take a break on the day on which the eyelash extensions are carried out. The eyelash serum should also have an oil-free formula to support the durability of the artificial eyelashes.
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