Facial cleansing: The key to radiant skin and long eyelahses

Thorough facial cleansing is essential for healthy and radiant skin. It removes impurities, makeup residue, and excess sebum that accumulates throughout the day. Proper cleansing is also a real game changer for eyelash growth. Many common makeup removers contain oils and silicones that prevent the absorption of skincare products and growth serums. The new M2 BEAUTÉ OIL-FREE CLEANSING & MOISTURIZING FOAM is different: this multifunctional high-tech cleanser for the face, eyes, eyelashes, and eyebrows offers outstanding effectiveness, but with an oil- and silicone-free formula. Hyaluronic acid, peptides, and vitamins also nourish and optimally prepare the skin and hair for subsequent products.

Why is good facial care so important?

The skin is our largest organ and is exposed to numerous stresses every day. Environmental pollution, makeup, and natural skin processes can cause pores to become clogged, leading to skin irritation and blemishes. Daily facial cleansing helps to remove these residues and keep the skin healthy. But not all cleansers are the same. Many products contain ingredients such as sulfates, which remove not only dirt but also natural lipids. This can weaken the skin barrier and cause dry skin, irritation, and redness. The new OIL-FREE CLEANSING & MOISTURIZING FOAM from M2 BEAUTÉ deliberately avoids sulfates and instead relies on highly effective active ingredients that thoroughly cleanse yet are gentle on the skin and nourish it at the same time.

No sulfates, oils, or silicones

Sulfates can also weaken the structure of eyelashes and eyebrows, cause color to wash out more quickly, and shorten the durability of lash or brow lifts. Oils and silicones can negatively affect the effectiveness of eyelash serums, as they can clog the deeper eyelash roots, preventing them from absorbing active ingredients. Lash extensions can also suffer from these ingredients and fall out more quickly. That's why OIL-FREE CLEANSING & MOISTURIZING FOAM contains no sulfates, oils, or silicones. After cleansing with the foam, the fine hairs can ideally absorb EYELASH ACTIVATING SERUM for long eyelashes and EYEBROW RENEWING SERUM for thick eyebrows. 

What makes OIL-FREE CLEANSING & MOISTURIZING FOAM so special?

The cleansing foam from M2 BEAUTÉ is a multifunctional product. It combines deep, thorough facial cleansing with intensive moisturizing care. The formula contains moisture-binding hyaluronic acid, regenerating peptides, and skin-protecting vitamins. This combination provides all-round care, a refined complexion, a radiant glow, and soft skin. The integrated primer function optimally prepares the skin, eyelashes, and eyebrows for subsequent products and M2 BEAUTÉ serums such as EYELASH ACTIVATING SERUM or EYEBROW RENEWING SERUM. It can even be used on artificial eyelashes and dyed eyelashes and eyebrows. The OIL-FREE CLEANSING & MOISTURIZING FOAM is a true multi-talent: 

• Deep cleansing: Gently removes even stubborn impurities and make-up residues deep into the pores.

• Moisture boost: Ideal for dehydrated skin as it provides intensive moisture.

• Suitable for all skin types: Whether normal, dry, oily, sensitive, or combination skin—the foam suits every skin need.

• Booster for eyelashes and eyebrows: Artificial eyelashes and dyed or treated eyelashes and eyebrows stay in shape longer and are not damaged. Growth serums are optimally absorbed by the fine hairs.

How do you use the cleansing foam?

Using the product is super easy:

1. Wet your face.

2. Put some foam on your hand using the handy pump applicator.

3. Gently spread the foam over your face and eyes and massage it in carefully.

4. Then rinse your face with lukewarm water.

When massaged in, the light and airy foam transforms into a light emulsion. This thoroughly removes make-up residues, sebum, and excess oil without drying out or irritating the skin.

Is the cleansing foam suitable for all skin types?

Yes, the cleansing foam is suitable for all skin types, even sensitive, dry, and combination skin. The OIL-FREE CLEANSING & MOISTURIZING FOAM, which is sulfate- and silicone-free, is the special extra for daily skin care and the face. Its effectiveness has been tested and the results speak for themselves:

• Clear, refined complexion: +70%

• Radiant, fresh complexion: +20%

• Soft, smooth skin: +30%

How to incorporate cleansing foam into your daily skincare routine?

Proper facial care begins with thorough cleansing. M2 BEAUTÉ's OIL-FREE CLEANSING & MOISTURIZING FOAM is the ideal basis for your daily evening routine. Afterwards, your skin, eyelashes, and eyebrows are optimally cleansed and prepared to absorb the active ingredients in your skincare products. Combining the cleansing foam with eyelash and eyebrow serums and other products from M2 BEAUTÉ achieves maximum results.

Conclusion: The perfect routine for every day

The new multifunctional cleansing foam from M2 BEAUTÉ combines intensive cleansing and facial care in one product and is particularly gentle on eyelashes and eyebrows. With its innovative, oil-, silicone-, and sulfate-free formula and high-quality ingredients such as hyaluronic acid and peptides, OIL-FREE CLEANSING & MOISTURIZING FOAM sets new standards in skin care. Radiant. Pureness. Now.