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LONG. LASHES. NOW.


M2 BEAUTÉ EYELASH ACTIVATING SERUM: The power eyelash serum for maximum results

Do you want long, expressive eyelashes and a stunning look? You don't always have the time or desire for elaborate eye make-up or prefer a natural look? Then the EYELASH ACTIVATING SERUMis just right for you. The iconic eyelash serum from M2 BEAUTÉ is based on sound scientific findings and is proven to ensure long, thick and voluminous eyelashes without the need for a lot of time, extensions or mascara. The innovative formulation, which is tailored to the hair root, consistently avoids potential irritants and harmful substances and relies on high-quality ingredients.


Eyelashes - Interesting facts

Did you know that around 85% of eyelashes are in the active growth phase (anagen) for around six weeks and grow around 0.16 millimetres a day? The transition phase (catagen) lasts around two weeks, while the resting/fall-out phase (telogen) lasts around 12 weeks. Approx. 1- 2 eyelashes per eyelid fall out every day. The longest eyelash ever measured was a proud 2.75 cm long, the average length is approx. 8-12 mm at the top and approx. 6-8 mm at the bottom. The middle lashes are always the longest. The number of lashes also varies: while there are approx. 150-200 lashes at the top, there are approx. 50-150 at the bottom.

Wow eyelashes? No coincidence, but science!

Modern research results serve as the basis for the development of M2 BEAUTÉ products. The highly concentrated formulas with pure active ingredients are optimally absorbed by the skin and hair . The

EYELASH ACTIVATING SERUM uses a unique activation complex that prolongs the growth phase - for expressive, long lashes. The valuable ingredients of the eyelash serum are applied directly to the lash line and strengthen the fine hairs so that they fall out less. Activating Complex: 

- Activating Complex: lengthening, thickening

- Vitamin B7: strengthening, growth-promoting 

- L-arginine: stimulating, nourishing 

The eyelash serum is 100% free from PEG-containing ingredients, synthetic fragrances and dyes, petroleum substances, silicones, parabens, hormones and animal testing. It is extremely well tolerated, ophthalmologically tested and suitable for contact lens wearers.


Growth & care in combination

The special formulation of the EYELASH ACTIVATING SERUM takes a powerful and restorative approach. The innovative activating complex acts as a true growth booster for the eyelashes. At the same time, the nourishing ingredients in the eyelash serum strengthen the fine hairs and give them color intensity, elasticity and shine. Care complex: 
- Glycosaminoglycans: moisture-binding, regenerating 
- Prodew 500: strengthening, repairing 
- Hyaluronic acid: smoothing, moisture-binding 
- Provitamin B5: anti-inflammatory, soothing
 

So simple, so good!

Uncomplicated and easy to use, strong and efficient results. With regular use of the eyelash serum, eyelashes are longer, thicker and more well-groomed after just a few weeks. The EYELASH ACTIVATING SERUM is applied once a day in the evening like an eyeliner to the cleansed, dry and oil-free lash line. Thanks to the fine liner brush, precise application is possible, preferably from the outer to the inner corner of the eye. Apply the eyelash serum sparingly and allow to work in briefly, then use your usual care products .


Impressive results in just a few weeks

The revolutionary eyelash serum from M2 BEAUTÉ works in just six to eight weeks and is proven to provide 50% longer lashes, 50% thicker lashes and 50% more color intensity. The maximum growth potential is reached after up to 16 weeks. Practical side effect: thanks to the eyelash serum, the eye make-up routine can be shorter or is no longer necessary. Even without mascara, lashes are voluminous and well-groomed. EYELASH ACTIVATING SERUM - for a natural look with expressive, long and thick lashes.


EYELASH ACTIVATING SERUM - FAQs

Would you like to know more about our innovative products? You are absolutely right here!
We have compiled and answered the most frequently asked questions for you.

If you want to maintain the length of your eyelashes, you should use the Eyelash Activating Serum regularly. If you stop using the Eyelash Activating Serum, your eyelashes will return to their original length after around eight weeks.
Since our serum is an active agent, slight redness of the skin above the lashes is possible in isolated instances. If you are affected by this, skip applying the Eyelash Activating Serum for one day and then apply it every other day. We have observed that the skin adapts very quickly to the active ingredients and that any signs of irritation rapidly disappear.
The Eyebrow Renewing Serum (BRS) is only applied to the areas where a change in the eyebrows is desired most. The special brush means it can be applied easily and accurately. Avoid applying other cosmetic products directly on the areas being treated.
Yes. If you have longer eyelashes, dying them emphasizes their look and lends them additional flair.
Yes, you can use both the Eyelash Activating Serum and lash extensions at the same time.
Do not use the Eyelash Activating Serum immediately following such a treatment because you might still have open wounds. Please wait until these are completely healed before using the Eyelash Activating Serum again.
Just return to your normal routine. Do not attempt to make up for skipped applications with additional or heavier use.
Yes, but just make sure that you give the Eyelash Activating Serum enough time to be fully absorbed before applying other products.
We recommend that you apply it to the top eyelashes only. All of our tests were conducted in this way, yielding the results described. When your bottom and top eyelids come into contact with each other when you are asleep, some of the Eyelash Activating Serum is transferred to the lower eyelashes. Additionally applying the serum to the bottom eyelid would not lead to better results because the active agents are automatically transferred to the bottom lashes.
We recommend that you use the serum in the evening. If this does not fit in with your routine, you must take extra care to ensure that the Eyelash Activating Serum is applied to clean skin and is thoroughly absorbed before other products are applied.
We recommend that you use the serum once a day. We have established that the serum does not yield better results when applied repeatedly.
Many people report significant changes after just four to six weeks. The optimal result should be achieved after around 16 weeks. Independent studies confirm that eyelash growth is increased by up to 50%.
Depending on the condition of your eyelashes when you started using the serum, the first visible results vary depending on the individual. But you will most likely first notice your lashes getting thicker, and then see an increase in length.
The Eyelash Activating Serum is applied like eyeliner. Apply the Eyelash Activating Serum once a day – preferably in the evening after cleansing the eye area – to the base of the upper lashes. Allow a short time for the Eyelash Activating Serum to absorb before applying your usual care products.
Consult your doctor. The eyelashes on scarred skin are normally permanently damaged. The Eyelash Activating Serum will probably not be able to take effect in this area.
In rare cases, you might experience “hyperpigmentation” in the area where the serum is applied. This means that the skin becomes somewhat darker due to increased melanin, the brown skin pigment, in this area and/or the blood flow is stimulated. This effect disappears when you stop using the Eyelash Activating Serum.
We make every effort to answer all questions concerning our products within 24 hours. Please call our hotline 01805 - 288363 (fees apply) or e-mail us at service@m2beaute.com.
M2 BEAUTÉ products can be purchased from our online shop and from selected specialist outlets.
No. Furthermore, animal testing in connection with cosmetics is banned in Europe.
The Eyelash Activating Serum slows down the loss of lashes, but each lash will fall out eventually anyway.
The results achieved with the Eyelash Activating Serum will gradually disappear. The speed at which this occurs varies according to the individual. Within about two months, your appearance will have reverted to pre-application status.
Do not use the Eyelash Activating Serum immediately following such a treatment because you might still have open wounds. Please wait until these are completely healed before using the Eyelash Activating Serum again.
Just return to your normal routine. Do not attempt to make up for skipped applications with additional or heavier use.
Yes, but just make sure that you give the Eyelash Activating Serum enough time to be fully absorbed before applying other products.
No.
We recommend that you apply it to the top eyelashes only. All of our tests were conducted in this way, yielding the results described. When your bottom and top eyelids come into contact with each other when you are asleep, some of the Eyelash Activating Serum is transferred to the lower eyelashes. Additionally applying the serum to the bottom eyelid would not lead to better results because the active agents are automatically transferred to the bottom lashes.
No. Furthermore, animal testing in connection with cosmetics is banned in Europe.
We recommend that you use the serum in the evening. If this does not fit in with your routine, you must take extra care to ensure that the Eyelash Activating Serum is applied to clean skin and is thoroughly absorbed before other products are applied.
Consult your doctor. M2BEAUTÉ has had positive results on persons using this product following chemotherapy treatment.
Please consult your doctor before starting with the application of this product.
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