GOLD is one of the most malleable and flexible precious metals and has been used for centuries in the fields of medicine, cosmetics and personal care. The beautifying characteristics of GOLD were already known to mankind in ancient Egypt, and Japanese geishas also used its decorative advantages for their own purposes.
BENEFITS FOR THE SKIN
Tiny particles of gold in care and cosmetic products generate wonderful light reflexes on the skin, which makes it appear more vital and youthful. However, GOLD can display its favourable effects not only on the skin but even within it. Among others, it promotes micro-circulation, which again accelerates the cellular processes and activates regeneration of the skin. Cellular damage can be reduced in this way. In addition, GOLD has excellent hygroscopic qualities and simultaneously, it is also anti-bacterial, and it is also used in treating blemished skin. What needs to be highlighted in particular is the fact that the active agent not only stimulates the formation of skin-tightening collagen, but also slows down the decay of collagen and elastin
, which leads to considerable improvement in the skin elasticity.